Event: Assessing Your SM Effectiveness

The March 11th topic for Social Media Club Phoenix will be focused on measuring the effectiveness of Social Media strategies, suggested in our Uservoice forum.

Assessing Your SM Effectiveness
One of the most commonly asked questions about SM Campaigns is how to measure their success. There are plenty of sites out there that promise the silver bullet answer to quantifying the effectiveness of your SM Strategies but how do real companies measure the effectiveness of their activities. We’ll talk about the different measurements available that you should consider and in what scenarios they can be applied, the tools to use when first starting out and the metrics that are crucial when measuring success of any Social Media Campaign.

Moderator:
Fred Von Graf – Managing Partner, Web3Mavens, @fvongraf
Panelists:
Jim Carr – Director of Digital Media, KTVK-3TV & azfamily.com, @azfamily & @JimmCarr
Dave Cooke – Founder, Strategic Resource Group, @SalesCooke
Zach Hubbell – Technology Services Consultant, Jobing.com @zachhubbell
Sheila Kloefkorn – President, KEO Marketing, @keomarketing
Brian Roy – President, justSignal, @briantroy